The big sales keep piling up here in Geneva. The latest big one to drop is CHF 800,000 ($803184.75 at the time of publication) paid for an Audemars Piguet Royal Oak Perpetual Calendar in ceramic.
It’s one hell of a watch, and an expensive one. Back when this reference came out at SIHH 2017, its retail price was announced at $85,000. When AP announced that they’d made a unique blue-dialed version of this guy for Only Watch, the estimate was CHF 80,000-120,000. Boy, was that number way off!
What’s so remarkable here is that this watch doesn’t come with a new movement, like the FP Journe that sold today. Nor does it arrive with a new case design, bracelet design, or material. Really, what the buyer paid a 10x premium for, was the right to own a Royal Oak Perpetual Calendar with an exclusive dial color. It’s crazy stuff.
There were plenty of other big figures reached for Audemars Piguet copy watches at Only Watch, from CHF 6.2 million for a unique Patek Philippe to a record-setting CHF 1.2 million for the aforementioned Journe. And let’s not forget the Bronze Tudor Black Bay that also crushed its own pre-sale estimates. You can check out the catalogue listing for this one – lot no. 47.